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Why is it worth using Google Ads?
Fast and transparent results
Google Ads quickly provides clear results and detailed reports on advertising campaigns. The dashboard allows you to analyze the progress of your campaigns and have a complete overview of each action. You can view data on ad views, impressions, and performance, which helps you evaluate their impact and attractiveness to potential customers.
High ROI
Google Ads is the most effective marketing strategy that allows advertisers to reach interested customers. The main advantage is that you pay only for targeted ad clicks from an audience interested in your products.
Universal marketing platform
Google Ads is a flexible marketing tool for businesses of all sizes and types. You can easily monitor and adjust your advertising campaigns in real-time. Google Ads is also compatible with many marketing platforms and software systems, allowing you to integrate it with other marketing tools and get a complete picture of your strategy.
More customers
Google Ads allows you to fine-tune your ads to target your audience. You can choose keywords, demographics, and interests to attract the attention of those who are looking for your products or services.
Our process
1
Strategy developing
This process involves analyzing internal and external factors, defining goals and objectives, choosing the optimal action line, and developing an action plan to achieve the set goals.
2
We develop and agree on a sprint with the client
We focus on 1-2 main epics, rarely 3-4. We choose only those tasks that are important for achieving key performance indicators (KPIs). If necessary, we are ready to make adjustments to these tasks.
3
Prioritize tasks
We prioritize tasks according to their impact on the business. We create a checklist for each task to estimate the time required to complete it.Likewise, we don't have tasks longer than 8 hours. If a task takes more than 1 day to complete, we divide it into sub-tasks.
4
Zoom once a week
The first week is an interim meeting. Q&A format.The second week (demo) is reporting. We show what we have done during the sprint and confirm tasks for the next sprint.
5
Report
Every month, we provide a detailed report with the results and analysis of efficiency based on the results of the period worked.We also present additional ways to improve efficiency due to the identified growth points during the period.
What does the service include?
Setting up an account
Detailed account setup is a key factor in achieving efficient use of your advertising budget and better results in your Google Ads campaign.
Keyword research
We compile the most relevant list of keywords that will properly reflect your product and meet the popular requests of your target audience. We use special tools and analyze previous campaigns to collect extremely accurate and relevant semantics.
Developing advertising campaigns
Developing advertising campaigns in Google Ads is a key step in promoting your business online. This process includes creating an effective advertising strategy and ads that will attract the attention of your target audience.
Setting goals in Google Analytics
Setting goals allows you to track the number of users who perform desired actions on your website, such as filling out a form, buying products, subscribing to a newsletter, etc. This data is valuable for improving your advertising campaign and increasing conversions.
Launching advertising
We guarantee the timely launch of your advertising campaign in accordance with the settings coordinated with you.
Weekly optimization
We understand that successful campaign management requires constant monitoring and optimization to remain competitive in the market. That's why we take a set of actions, such as competitor analysis, keyword updates, ad copy improvement, and fine-tuning of campaign budgets, to ensure that your advertising strategy is effective and meets your business needs.
Weekly interim reports
We provide weekly Google Ads Management Interim Reports to keep you up-to-date on the progress of your campaigns. These weekly reports help you understand the dynamics of your campaign results, track its effectiveness, and evaluate the strategies that are bringing you the most results. They also give you the opportunity to be aware of how your advertising budget is being used and how changes made affect the effectiveness of your campaigns.
Month-end report
Every month, we provide a detailed report that contains important metrics and indicators of your advertising performance. You will receive clear information about the number of clicks to your website, the number of conversions, cost per click, average quality score, and other key indicators that will help you evaluate the effectiveness of your campaigns. The report also contains potential points of growth in advertising efficiency, which we recommend achieving through the implementation of corrections and additional actions.
The main types of advertising for effective promotion
Search advertising
These text ads are automatically displayed in search results after a user's request. This type of advertising helps to increase traffic to your website by reaching the most relevant audience interested in your product or service. Pay-per-click means that you only pay when users actually click on your ad and visit your website.
Shopping Ads
These advertisements provide detailed information about products, including images, prices, and seller names. Thanks to the Google Shopping platform, we can create effective shopping campaigns. This type of advertising is particularly useful for the e-commerce industry, as it allows attracting the attention of potential customers by presenting them with visually appealing product images along with specific pricing and seller information. This provides customers with a convenient opportunity to familiarize themselves with the product before purchasing and encourages them to make a purchase decision.
Banner ads
One of the most popular methods of online advertising is to embed ads directly on a website. Flexible targeting used in this type of advertising allows you to attract different groups of customers with varying demographic or behavioral characteristics.This method is a great tool for increasing brand awareness, as it helps to make a brand visible and memorable among a wide audience. It is also important to note that banner advertising allows you to show our offers to an audience that has visited competitors' sites but has not yet been to yours.
Remarketing
This advertising strategy allows you to target ads to users who have already visited your website or interacted with its content (for example, watched your YouTube videos) but did not complete the desired action (making a purchase or submitting a request). This approach aims to bring them back to your website and encourage them to purchase first or repeat.
Bing Ads
An advertising platform on the Bing search engine that offers a broader audience and less competition than Google Ads. Using Bing Ads, you can reach a specialized audience that may have a higher income level and a greater propensity to purchase. Using Bing Ads can complement your marketing strategy and help you achieve greater audience reach, reduce competition, and increase conversions. It is worth noting that the search for goods and services on Bing is most developed in the United States.
Why choose us?
Our team
Ihor Shulezhko
Founder & CEO Rankup
Founder and CEO of RankupProduct expert in Google Search Console Help Community10 years of SEO management experience in companies: TemplateMonster, F.ua, Lalafo, COMFY, Booked.netSpeaker at international conferences: DVOMA, Sempro 2018, 8P, NaZahid, Kyiv iGaming Affiliate, WebPromoExperts SEO Day, etc.Author of the YouTube channel SEO SHMEOIdeologue and founder of the SEO Burzh Chat community in Telegram
Ihor Ivytskyi
Partner of Rankup
Partner at Rankup Digital agencyCertified Google Ads expert with 15+ years of experience in 50+ industries with budgets from $500 to $5M per month.Official Google PartnerFounder of the largest online Google Ads school for entrepreneurs in Ukraine (2000+ graduates)Author of more than 50 patents. Holder of the international certificate – Microsoft Certified EducatorSpeaker at advertising conferences in the US, Europe, and Asia.
Sergiy Kucherenko
Head of Google Ads at Rankup
Google Partner
Certified Google Ads expert with over 10 years of successful experience
Successfully invested client budget in Google Ads: $500,000
Average conversion rate: 4%+
Average ROMI level of clients with Google Ads: 187%
Results in numbers
12+
years in SEO and digital marketing
20+
experienced professionals
100+
happy customers
Transparent and competitive prices for our services
Minimum
Advertising budget: up to $1,000 per month
Payment for agency services: $500 – fixed cost per month + setup fee*.
Price includes:
● keyword researching and forming key queries;● developing and launching a campaign (including ads);● setting up conversion tracking;● ongoing regular optimization of campaigns;● weekly reporting;● online meeting every 2 weeks for up to 30 minutes.
*depends on the volume of campaigns
Optimal
Advertising budget: $1,001 – $5,000 per month
Payment for agency services: $500 – fixed cost per month + 10% of advertising costs per month + setup fee*
Price includes:
● developing an advertising strategy;● keyword researching and forming key queries, media targeting;● developing and launching campaigns (including ads);● setting up conversion tracking;● ongoing regular optimization of campaigns;● weekly reporting;● weekly online meeting lasting up to 30 minutes.
*depends on the volume of advertising campaigns
Maximum
Advertising budget: $5,000+ per month
Agency fee: $500 – fixed cost per month + up to 15% of advertising costs per month*.
Price includes:
● developing an advertising strategy;● keyword researching and forming key queries, media targeting;● developing and launching campaigns (including ads);● setting up conversion tracking;● ongoing regular optimization of campaigns;● weekly reporting;● monthly reporting;weekly online meeting of up to 30 minutes;● monthly review meeting of up to 60 minutes.
*depends on the number of advertising tools and the volume of advertising campaigns
Our successful projects and satisfied customers
FAQ
What is Google Ads and why is it needed?
Google Ads is a platform for advertising on Google search and various partner sites.
What are the benefits of using Google Ads for my business?
Google Ads allows you to show your ads to people who are looking for exactly what you offer. You can drive more potential customers to your website and increase your sales.
What types of ads are available in Google Ads?
Google Ads offers various types of advertising, such as search ads, ads on partner sites, YouTube ads, ads in mobile applications, etc.
How long will it take me to see results?
When you use Google Ads, you can see results almost immediately after launching your campaign. However, with each passing day of the campaign, Google accumulates more and more data, which allows you to achieve better results.We usually recommend a campaign duration of 60 to 90 days so that your account can get the proper momentum. During this period, we constantly update your account, but 60 – 90 days give Google enough time to figure out which keywords and ads are performing best.
Will I get reports?
Yes, we provide you with a report for complete transparency. You will have constant access to reports 24/7 to check the effectiveness of your ad campaigns at any time convenient for you. In addition, we will send you regular weekly updates so that you are always aware of the development of your advertising campaigns.
Is the promotion budget included in the price?
When we calculate the monthly cost, we take into account labor costs, and consumables are Google's fees for ad impressions.In the first month, we set up advertising campaigns and test different strategies, optimize settings. Therefore, the budget for the first month is the minimum required to determine the most optimal strategy.After the 1st month of work, we have an understanding of which campaigns and strategies bring the best results. Accordingly, we can scale them, determining the appropriate budget for the result.
Can I extend the working hours?
Of course. As a rule, the bigger the project, the more specialists are required. When forming sprints and prioritizing the backlog, this is noticeable. If the backlog starts to grow significantly from sprint to sprint, we inform the client that we can increase the workload.
Let's discuss your project