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Why Use Google Ads?
Fast & Transparent Results
Google Ads delivers clear results quickly, along with detailed campaign reports. The dashboard allows you to track progress, analyze performance, and gain full visibility of every action. You get access to data on impressions, clicks, and ad effectiveness — helping you measure impact and understand what resonates with your potential customers.
High Return on Investment
Google Ads is one of the most effective marketing strategies for reaching interested customers. The key advantage is that you pay only for clicks from people genuinely interested in your products or services.
A Universal Marketing Platform
Google Ads is a flexible tool that works for companies of any size and industry. You can easily manage and adjust campaigns in real time. Plus, it integrates seamlessly with other marketing platforms and software, giving you a complete picture of your digital strategy.
More Clients, Better Targeting
With advanced targeting, Google Ads helps you reach exactly the right audience. Choose keywords, demographics, and interests to connect with people who are actively searching for what you offer.
How We Work
Our Process
Strategy Development
We analyze internal and external factors, define goals, select the best direction, and build a clear action plan to achieve measurable results.
Sprint Planning with the Client
We focus on 1–2 main epics (rarely 3–4). Only tasks that directly impact KPIs are included. Adjustments are made whenever necessary.
Task Prioritization
We prioritize tasks based on business impact. Each task gets a checklist with estimated time to complete. No task exceeds 8 hours; anything longer is broken down into subtasks.
Weekly Zoom Calls
Week 1: Q&A check-in.
Week 2: Demo & reporting. We present completed tasks and agree on the next sprint’s priorities.
Reporting
At the end of each month, we provide a detailed performance report with results, analysis, and recommendations. We also highlight new growth opportunities discovered during the sprint.
What’s Included in the Google Ads Service?
Account Setup
A properly configured account is the foundation of success. We carefully set up your Google Ads account to ensure your budget is used efficiently and your campaigns deliver the best possible results.
Keyword Research
We compile a highly relevant list of keywords that accurately reflect your product and match your target audience’s search intent. Using professional tools and insights from previous campaigns, we build a precise semantic core that maximizes ad performance.
Campaign Development
We design and launch advertising campaigns tailored to your business goals. From strategy to ad creation, our focus is on building campaigns that capture attention and drive high-quality traffic.
Goal Tracking in Google Analytics
We set up goals to track valuable user actions—such as form submissions, purchases, or newsletter sign-ups. These insights help optimize campaigns, improve conversions, and maximize ROI.
Campaign Launch
Our advertising campaign goes live on time, with settings approved and aligned with your business objectives.
Weekly Optimization
Successful campaigns require ongoing monitoring and refinement. Each week, we analyze competitors, update keywords, improve ad copy, and fine-tune budgets to keep your campaigns competitive and effective.
Weekly Progress Reports
Stay informed with weekly reports that highlight campaign performance and key results. You’ll see how your budget is being used, track campaign dynamics, and identify the strategies delivering the strongest impact.
Monthly Performance Report
At the end of each month, we provide a detailed report with essential metrics: clicks, conversions, cost-per-click, quality score, and more. You’ll gain a clear understanding of your campaign’s effectiveness and receive recommendations for new growth opportunities.
Types of Google Ads for Effective Promotion
Search Ads
Text-based ads that automatically appear in search results when users enter relevant queries. This format drives highly targeted traffic to your website by reaching audiences actively searching for your products or services. With a pay-per-click model, you only pay when someone actually clicks on your ad and visits your site.
Shopping Ads
Showcase your products with images, prices, and seller details. Through Google Shopping, we build powerful product campaigns designed to attract qualified buyers.
This ad type is especially effective for e-commerce businesses, as it presents visually appealing product images along with pricing and vendor information. It allows customers to preview items before purchasing — helping them make quicker buying decisions.
Display Ads
A popular online advertising format that embeds banner ads across websites. Flexible targeting options allow you to reach specific customer groups based on demographics or behavior.
Display advertising is a powerful tool for brand awareness, making your business more visible and memorable among wide audiences. It’s also effective for reaching users who have visited competitor websites but haven’t yet discovered yours.
Bing Ads
An advertising platform on the Bing search engine that offers access to a broad audience with less competition compared to Google Ads. Bing Ads allow you to reach niche, often higher-income users with strong purchasing intent.
Adding Bing Ads to your strategy expands your audience reach, reduces competition, and can significantly increase conversion rates. Notably, Bing’s search market is particularly strong in the U.S.
Results in Numbers
12+
Years in SEO & Digital Marketing
20+
Experienced Professionals
100+
Satisfied Clients
Our Successful Projects and Satisfied Clients
Frequently Asked Questions
Which is better: SEO or Google Ads?
The choice depends on your goals and strategy. If you need fast results with precise audience targeting, Google Ads is the best option. On the other hand, SEO is a powerful tool for long-term organic traffic growth and higher search rankings. For maximum impact, we recommend combining both approaches — Google Ads for quick wins and SEO for lasting results.
Who should use Google Ads?
Google Ads is perfect for businesses that want quick results and highly targeted audience reach. It works especially well for startups, e-commerce stores, and companies looking to test new products or services. If you need traffic and sales right now, Google Ads is exactly what you need.
How does Google Ads pricing work?
Google Ads uses the CPC (Cost Per Click) model. You only pay when someone actually clicks on your ad—not just for impressions. This helps you stay in control of both costs and performance. We make sure your campaigns are optimized to get the maximum number of clicks at the best possible price.
What’s the minimum budget for Google Ads?
The minimum recommended budget depends on your goals and keywords. However, we suggest starting with $5–10 per day. This allows you to test ads and gather initial performance data. From there, we’ll help optimize your budget to maximize results and achieve your business objectives.
What are the benefits of using Google Ads for my business?
Google Ads lets you show your offers to people actively searching for exactly what you provide. This means more qualified visitors to your website—and more sales.
What types of ads are available in Google Ads?
Google Ads offers a variety of formats: search ads, display ads on partner websites, YouTube ads, mobile app ads, and more.
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