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Is your app ranking poorly on the Google Play Store and App Store algorithms? Want to improve its visibility to the target audience, boost its rating, and increase the number of organic downloads? Take advantage of RankUp's comprehensive mobile app promotion service.
Our team’s work on your project ensures a quick rise to the TOP recommendations on digital distribution platforms, detailed reports, clear pricing, and tangible results in a short time.
Why should you promote your app?
Increasing visibility
During the ASO process, we implement a set of measures to ensure more of your target audience discovers the app. Optimizing content parameters, crafting accurate descriptions, and designing quality visuals increase app visibility in the App Store and Google Play search results.
Attracting new users
Promoting mobile apps on the Play Market is essential for attracting active users, retaining them, and increasing their engagement. We use effective optimization tools such as high-ranking keywords, optimized screenshots, textual content, and videos.
Increasing trust in the application
Targeting on social media platforms like Facebook and Instagram, search ads on Google Play/Ads and YouTube, teaser ads on iOS in text form, videos, and banners — all these methods help the app stand out among other products and encourage the target audience to take desired actions. Positive user reviews and ratings increase the app's ranking and trust.
Reducing dependence on advertising
After successfully implementing an ASO strategy for app promotion, organic traffic increases. This leads to a reduction in marketing costs for paid media ads. The press campaign is aimed at attracting the attention of users who are interested in downloading the digital product.
What is included in the service?
ASO optimization for App Store and Google Play
We perform a complete app modernization, set up screenshots showcasing the interface and key functionality, optimize metadata for platform algorithms, create icons that reflect the app's essence, prepare promotional texts, and compile key phrases, titles, subtitles, and announcements.
Working with reviews and ratings
We work with user reviews. We track them and provide clear recommendations on how to respond to them, especially negative ones, to improve the app's reputation and increase its rating.
Mobile app advertising campaigns
We set up and launch advertising campaigns, using various formats – media, targeted, contextual, search ads, stories on social media, and video platforms. We focus on platforms where there is access to an active target audience to increase the number of downloads.
Strategy analysis and setup
We research the market, competitors offering similar services, their promotion methods, and previous app marketing activities. Based on the data, we develop a customized strategy, implement it, and make adjustments during the process as needed.
Monitoring and tracking performance
We continuously monitor the results of implemented actions using Firebase and Appsflyer tools. We analyze the project's dynamics on platforms, expand the list of actions to achieve the set goals, and make adjustments to the action plan to accelerate results.
International promotion
If the services are relevant for an international audience, we localize the content for specific countries promoting the digital product. We take into account the cultural specifics of regions, traditions, customs, language, color preferences, and adapt the app’s content accordingly.
Promotion of applications in the App Store and Google Play
App Store Promotion
Mobile app promotion on the App Store is carried out by specialists using several techniques:
● Featuring. Getting featured in Apple’s app editor’s picks draws the attention of new users.● Localization. The app content must take into account the characteristics of the target markets where it will be promoted. The interface is adapted to the preferences and habits of the audience in a specific geographic area, along with its cultural features.● Advertising on the ASA platform. Developed by Apple, this allows promoting the product directly in the App Store. Several formats are available for displaying ads — Search Tab/Results, Results, and Product Pages.● Cross-promotion. The app is advertised in other digital products through interstitial ads, banners, and push notifications. This is done via trusted partners’ apps and their user base. Showing ads to a relevant audience increases the likelihood of the app being installed and trusted, as it is recommended by an authoritative source.● SMM. Increasing the number of creative posts, such as giveaways, interactive posts, and challenges in popular social networks, boosts interest in the product and helps reach more consumers. Spreading information about the app through influencers, bloggers, and streamers enhances audience loyalty and brand recognition.
Google Play promotion
App optimization on the Android system involves working with reviews, ratings, visual and textual components, and utilizing various types of advertising. User queries are thoroughly analyzed and become the foundation of the semantic core in content marketing activities.
Effective methods include:● Placing product content in relevant media, on banners, and with bloggers;● Using in-app ads in various formats;● Utilizing SMM marketing;● Posting promotional videos on social media;● Running targeted and contextual ads on platforms with the highest traffic from the target audience;● Adapting graphics, content, and text to the cultural and linguistic features of the target country.
For software identification by Google Play algorithms, the app's visual and textual components are optimized, A/B tests are conducted, pop-up windows are implemented, and up-to-date screenshot sets are created. Reviews play a crucial role in rankings, and it's essential to handle negative feedback properly, as it impacts the rating. In the App Store, the rating resets with every app update, but Google Play does not have this feature.
How Do We Work?
Stages of mobile app promotion
Analyzing the application
We research the app, its target audience, user behavior, and the effectiveness of existing advertising. We use Firebase, Appsflyer, and other tracking tools to gather accurate data. We also analyze competitors and their products.
We form an ASO strategy
We develop an ASO promotion strategy based on the analysis of current metrics — impressions, conversions, number of installations, reviews, and ratings. We select relevant keywords for search programs and stories.
We agree on the sprint with the client
We provide the client with a clear action plan. We define a detailed timeline for the work to be done. We justify the pricing costs. If needed, we adjust the strategy and other details. All work is agreed upon with the client.
We distribute tasks by priority
We break down the required scope of work by priorities, implement the necessary tools for promoting mobile apps in the Play Market, assign the team for the project, and launch the campaign.
Constant communication and operational support
We don’t disappear; we respond to every inquiry or call from our clients. Our team is always available. We react to any client requests, discuss business metrics, and provide continuous support throughout the entire collaboration period and even after the project is completed.
We prepare monthly reports and growth points
We optimize targeting, test implemented creatives, track the effectiveness of actions taken, carefully identify growth points, and make adjustments to improve KPIs. Every month, we provide clients with reports on the work done and its results.
Why should you choose Rankup for app promotion?
What results will you achieve?
Guaranteed increase in conversion rates
Attracting a larger audience of users
Long-term results from a cost-effective strategy
Business entry into local markets
Reaching the TOP rankings in Google Play
Testimonials
What our clients are saying
FAQ
What is ASO?
This is a method for promoting a mobile app to achieve better ranking on the Google Play and App Store platforms. It’s a fundamental tool for increasing product visibility, boosting organic traffic, improving conversion rates, and securing higher positions in search results. Its primary goal is to align the product with user queries, encourage app installations, and stimulate active usage.
How does ASO work?
The essence of ASO’s impact on software is similar to SEO optimization. The main goal is to attract new traffic and retain existing users. The method to achieve this result involves the correct presentation of content, with a primary focus on metadata. Experts work in detail on the app’s name, icon, screenshots that highlight key features, functions, and user-friendliness. Special attention is given to texts and videos.
What is included in ASO optimization?
When performing App Store Optimization, a comprehensive audit of a digital product is performed. It includes visual and text optimization, analysis of the thematic market segment, and competitor research. During ASO promotion, an optimal strategy is developed, A/B testing is conducted, the results of the measures taken are analyzed, and regular reporting is provided to the client.
Is it possible to promote a mobile app without advertising?
Advertising is a driving force behind marketing strategies and contributes to software recognition. In mobile app promotion, advertising campaigns hold a key role but are focused on specific thematic resources and popular social networks where they will have the highest visibility for the target audience. Active collaboration with influencers and bloggers is used, and the app is showcased in partner apps. However, due to the attraction of organic traffic, the costs for advertising are not as high.
How exactly do reviews affect the visibility of an app?
Reviews influence public opinion, and they can either turn users away from the software or attract them to it. It's important to respond appropriately to both positive and negative feedback, engage with customers, learn about their experience with the app, and address the shortcomings they point out. A quick response to comments and fixing the issues will not go unnoticed and will improve the app’s reputation. The more positive and frequent the feedback about the software, the better its visibility in search engines and its rankings.
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