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UA

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moc.liamg%40oesoidutspuknar

UA

Free Consultation

Search Engine Reputation Management

Free Consultation

Are you looking for information about a company, but instead of positive reviews, you come across negative ones — seemingly designed to discourage any desire to make a purchase?
This is a reality many brands face. In such cases, online reputation management (SERM) is an effective way to keep your company's image under control in the digital space.

How does SERM work and why should you use it?

SERM is like a guard at the entrance to your brand on Google. It ensures that the first impression is exactly the one you want to leave. How does it work?

Increasing trust through a positive image

When positive content dominates search results, users trust the company more. One good review won't save you, but a dozen will build your reputation. Reputation management focuses on what people say about you online and how they say it.

Improving search engine rankings

Google loves useful and authoritative content. If you actively publish good articles, expert opinions, and live reviews, the search engine sees this and rewards you with better positions. Reputation is also about SEO, oddly enough.

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Impact on customer behavior

People tend to "Google" before making a purchase. If the search results are positive, the likelihood of the customer clicking "buy" increases. A good reputation is not just about image; it's also about profit.

Long-term reputation management

SERM is not a one-time action. It's a continuous process of monitoring and managing reviews. Timely responses to negative feedback and encouraging positive reviews help maintain a strong image, even when the situation becomes tense.

SERM Stages

SERM (Online Reputation Management) is like a strategic game. It's not just about reacting; it's about anticipating, shaping impressions, and staying ahead. This game consists of several clear stages.

Stages of implementing a SERM strategy

1

Brand reputation analysis

We analyze what is being said about you on Google:
positive, negative, neutral.
Result: understanding the starting situation and key areas of influence.

2

Forming a SERM strategy

We plan where, what, and how to write. We choose platforms, messages, and types of content.Result: a tailored strategy for building a positive image.

3

Sprint approval with the customer

We agree on a task list for the next 1–2 weeks. Transparent and with clear details.
Result: you know what will be done, when, and why.

4

Prioritizing tasks

We prioritize the most important tasks — those that deliver quick results.Result: quick, visible improvements in search results.

5

Constant communication and support

Regular communication: discussing results, new ideas, and any questions.
Result: you're never alone — always in touch with the team.

6

Monthly reporting and analysis of results

We show what has been done, which publications have been released, and how search results have changed.Result: a transparent assessment of progress and a clear action plan for the future.

What is included in the SERM service?

SERM is not just about "cleaning up" negativity. It’s a comprehensive set of reputation management tasks. Online reputation management (SERM) is a systematic process that combines analysis, strategy, content, and continuous monitoring.

Assessment and audit of your brand's reputation

We conduct a thorough audit of the digital environment: analyzing the first pages on Google, checking mentions on social media, blogs, forums, and review aggregators.Result: an objective view of the brand's reputation at the start.

Pushing down negative content

We optimize search results: promoting positive content, using SEO tools and media strategies to push negative mentions out of the target audience's sight.

Building a positive online image

We create expert articles, case studies, press releases, and social media posts — everything that helps solidify the company's positive image in the information space. We craft content that people want to trust.

Managing user interactions

We respond to reviews, mentions, and comments. We react promptly to criticism, encourage positivity, and enhance brand loyalty online.

Ongoing monitoring and strategy adjustment

We track the dynamics of mentions in search engines and social media, analyze the results, and adapt tactics to new challenges.
SERM is not a one-time action, but a systematic effort to manage reputation.

What result will you get?

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Displacement of negativity

Creating a strong first impression

Creating an image of a reliable employer

Relevance due to updating the information field

Why should you order SERM services from Rankup?

The internet remembers everything. That’s why SERM is not a luxury, but a necessity. Everything that appears in the first ten search results determines whether people will trust you. And this is where SERM — search engine reputation management — comes into play.

    Rankup doesn't just "put out fires" by addressing negative reviews. The team builds a comprehensive strategy that includes creating and promoting high-quality content, expert publications, positive mentions in the media, social projects, and more. This is a thorough, meticulous effort to shape your digital image — tailored for different types of clients.

    Your business is still growing, but you're already facing competition? People read reviews, look for case studies, and assess transparency. Rankup works to ensure that the first search results present an honest, strong, and positive image of your work — the kind that inspires potential clients to reach out to you.

    Corporations and well-known brands can no longer afford chaos in search results. One negative piece of content on a high-ranking platform can derail an entire PR campaign. Rankup takes a proactive approach: it creates a positive information environment, implements image-building campaigns, and manages reputation as a key marketing tool.

    Newly established brands are often invisible in search engines. And if there's nothing to find, it can raise doubts. Rankup builds a positive image of the company from scratch: publishing content about the company's values online, product reviews, news, expert comments — everything needed to create recognition and trust.

    People choose brands they trust. Even one suspicious mention online can destroy years of hard work. Rankup helps you share the truth, tell stories of transformation, and strengthen trust through publications, analytics, and social proof.

Results in Numbers

12+

Years in SEO and Digital Marketing

20+

Experienced Professionals

100+

Satisfied Clients

Testimonials

What our clients are saying

Dmytro Tymoshenko

Eightify

Rankup helped us secure backlinks at below-market rates and grow our organic traffic. Their project management was excellent — everything was delivered on time and with top quality. I was impressed by their deep expertise and actionable recommendations

October 28, 2024

Oleg Salamaha

Serpstat

Rankup boosted our organic traffic with a highly professional and organized approach. The team held weekly video calls to address tactical challenges and keep everything aligned. They provided concise updates, answered questions, and executed with great attention to detail.

December 20, 2022

Ruslan Slizkoukhiy

Alltegrio

Thanks to Rankup, I saw noticeable improvements in both search rankings and traffic. The team focused on real business needs, not just numbers in analytics. I wholeheartedly recommend them

February 12, 2025

Hanna Blashchuk

Skylum

Rankup’s work significantly improved our site’s positions and traffic. The team is highly organized, provides regular updates, and follows up with clear next steps after each meeting. Their reporting and communication are truly impressive

January 9, 2023

FAQ

  • Yes, you can and should order SERM for a personal brand. It helps build a positive image online, remove negative reviews, improve the visibility of authoritative content in search engines, and strengthen trust in the public figure.

  • Yes, SERM works for new brands as well. Its goal is to create a positive image before any negativity appears. For newcomers, this is especially valuable: SERM helps secure top positions in search results, build trust with the audience, and control the information space from the very beginning.

  • Reputation management for a company typically lasts from 3 to 12 months, depending on the scale of the issue, the level of competition in the niche, and the company or brand's activity in the information space. It is an ongoing process, as reputation requires continuous monitoring and maintenance.

  • Yes, you can order the SERM service in specific stages. For example, a client can choose only the online reputation audit, mention monitoring, or working with negativity — it all depends on the specific needs of the business and strategy. Most agencies offer a flexible approach and create customized service packages.

  • Yes, SERM works great in combination with SEO and SMM services. These tools complement each other: SEO helps improve search visibility, SMM focuses on building a positive image on social media, and SERM manages and enhances your online reputation. Together, they ensure an effective online presence and build trust in your brand.

Let’s Work Together

Let’s Talk About Your Project!

Book a free consultation to explore how we can grow your business online

  • Business Hours

    Mon–Fri: 10:00 AM – 6:00 PM

  • Address

    Kyiv, Ukraine

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