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A website can be beautiful, filled with quality content, and have the best prices on the market — but for some reason, visitors aren't turning into customers. Sound familiar? This is where the usability audit comes into play.
It's a true deductive analysis, where we identify the reasons users don’t complete actions. Instead of hypotheses, we focus on facts, behavioral data, and real growth opportunities.
Why perform a website usability audit?
If a user finds it difficult to find or understand something on the website, they won’t try to figure it out — they’ll just close the tab.
An inconvenient website means losing a customer and revenue
If the website is inconvenient, confusing, and important interfaces or design elements are unclear, users won’t waste time trying to figure it out. They’ll go to competitors instead. And the result is that everything is ruined from the first click.
Where to allocate the budget to avoid wasting money
The audit shows where to allocate the budget. Instead of trying to invest in new features, Rankup’s CRO experts help increase user retention and focus on areas that truly need attention. This saves time and money — and delivers better results.
Small details that affect conversion
Invisible issues lower the conversion rate. Often, website owners don’t even realize that customers are dissatisfied. Overly long forms, unreadable buttons, or difficult navigation — these are the factors that cause poor results. A qualified audit will help identify these small details that no one notices, but users do.
A UX audit is your key to gaining an edge over competitors
All competitors are constantly improving. If you rely only on what was done before, you risk falling behind. If your website is inconvenient, this audit is the best thing you can do for your brand. Because reworking is always a stage of growth. Don't let your competitors overtake you.
When is it worth conducting a UX audit?
At first glance, everything seems fine with the website: there’s traffic, and people are clicking. But sales are almost nonexistent. The problem often lies in the lack of user-friendly interaction with the platform.
Common usability mistakes
The website might seem fine, but that doesn’t mean there aren’t any issues. The owner is used to it and doesn’t see the flaws. However, a first-time user may quickly lose interest or trust due to those issues. A usability audit helps identify these flaws. Errors that reduce the website’s effectiveness include:
Confusing menu, lack of logic in section placement, duplication of missing elements.
Lack of a clear boundary or slogan, insufficient information about products, services, or the brand itself. The content is scattered, with no focal points.
Too many fields, unclear hints, difficulties with filling out forms.
The mobile version doesn't work properly: it's hard to click on contacts, slow loading.
Steps for conducting a website usability audit:
If the website is attractive but not yielding much, it might be uncomfortable for users. A usability audit helps identify what’s not working — the menu, buttons, or forms.
Target audience analysis
We need to understand who the website is being created for. We study who the customer is, what their interests are, what they are looking for on the site, and what motivates them to click on buttons. This helps make the interface truly user-friendly.
Site navigation evaluation
We check if the menu is logically structured and if it's easy to search for products or information. If users get lost on other pages, it’s time to change the structure. The website should guide the user like a good salesperson in a store.
Interface interaction analysis
We study how users behave on the page: where they click, what they ignore, where they get stuck. Click maps, scrolling, and session recordings help with this. It reveals insights that designers and developers might miss.
Content analysis
Is it clearly written? Does the text answer the user’s query? It's important not just to have a lot of words, but to give people what they are looking for. The right structure and language are key to building trust.
User experience testing
Next — live tests. We invite real people and observe how they use the website. If they get confused, don’t understand something, or can’t find what they need — it’s all valuable feedback for improvements.
Expert analysis
And finally — an expert's perspective. A UX specialist conducts a quick analysis based on proven usability principles: visibility of important elements, navigation logic, and content relevance. This serves as the final check before implementing improvements.
What will you get after a website usability audit?
Detailed report with examples
List of all errors
Redesign suggestions
Technical task for the development
What does Comprehensive SEO Promotion include?
Why choose Rankup for your website’s usability audit?
In today’s world, where every minute counts, the interface must be as simple and intuitive as possible. If the user can't quickly find what they need, they will simply move on to others.
Results in Numbers
12+
Years in SEO and Digital Marketing
20+
Experienced Professionals
100+
Satisfied Clients
Testimonials
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FAQ
What affects the usability of a site?
If the website is designed well, users stay on the pages longer and find what they need faster. The more thoughtful the UX, the more likely they are to make a purchase, submit a request, or register. This impacts not only profit but also ad costs, search rankings, and brand loyalty.
How often should a UX audit be conducted?
For new or constantly updated projects, it's better to conduct the audit more frequently — every few months. This helps quickly track changes in user behavior and respond to them. For stable, unchanging projects, one audit per year is enough to maintain quality.
How long does the usability audit process take?
A basic audit takes about two weeks: heuristic evaluation and analytics review. However, if it's a full comprehensive audit with in-depth research, testing, and competitor comparisons, the process can extend to three to six weeks. But this is one of those cases where the investment is justified.
Is a UX audit the same as usability testing?
In fact, a UX audit is a broader concept. It analyzes the user experience on the website, including both structure and design. Testing is just one method, where real people try to complete tasks while experts observe the process. It’s important to use both for the best results.
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